If you know me, you know that my passion for jewelry started at a young age. I can still picture myself wandering through markets in the South of France, hunting for cool rings. But despite my love for jewelry, it was always tough to find truly stylish men’s jewelry in the Netherlands.

Years later, I stumbled upon TwoJeys’ page, and that changed a lot. This Spanish brand, founded by two guys who had the exact same problem as I did—the lack of cool jewelry for men—decided to take matters into their own hands and design their own collection. Their designs immediately spoke to me, but what really drew me in was their raw, hard-hitting marketing and content. That mix of style and attitude grabbed my attention so much that I ordered some pieces right away. Soon after, the rest of the team started wearing more jewelry too. We even used TwoJeys pieces during our studio shoots because they fit so well with our own style.

And then, the best part of this story: after a while, I received a message from TwoJeys themselves. They told me they’re big fans of BijSMAAK and our content, and asked if we wanted to become their very first retailer in the Netherlands. How awesome is that? After months of preparation, we’re proud to announce that it’s now a reality. Starting this Saturday, you’ll find an extensive collection of TwoJeys jewelry online, and later in our store.

So guys, there’s no more excuse to walk around empty-handed. Come by or check us out online and discover the hard-hitting, stylish collection we now have in stock!