We have the model from Mizuno in a diverse number of new colorways, plenty of choice for this season.
Mizuno is a master of the future. They have a long-term vision, which they carry over from their home country of Japan. The Japanese see their lives as a small moment in the history of mankind. They are all building blocks of the larger whole. Mizuno therefore also focuses on quality and durability.
The Wave Rider Beta is not a new design in our collection and made its debut this spring in the Sportstyle category of Mizuno. The sole is a reference to the Wave Rider 26 flagship from the running collection of 2000. The rest was built around this sole design.
Mizuno's goal is to spread Japanese culture worldwide through their sneakers, and to narrow the gap between cultures. The fashion industry is a way to connect with each other through a love of styling. Through the Wave Rider B, they want to further spread this message. Beta is not a reference to weakness, but the power of the subtle.
Author: Eva Vos
Date: November 9th, 2023