New brand alert
We’re more than excited for this one, a new sneaker brand added to our collection! Stepney Workers Club is an East London brand inpired by the inclusive culture of traditional Workers Sports Clubs from the first half of the 20th century. Their values are represented by the handshake symbol and their brand message: ‘Freedom Of Sport, Freedom Of Thought’. They took inspiration from the clubs involvement in local sports, liberal views, and inclusive nature. The base of their sneakers is a rethink of a timeless, genderless vulcanized classic, that has been adopted by varrying sub-cultures over the decades.
We were introduced to S.W.C. by our own Creative Director. He decided not to wear any of our brands to his job application, instead he wore a pair of Stepney’s, a bold move we really appreciate. Where other sneakers might disappear under baggy pants, these can handle them. We then did some research and found out that the brand’s philosophy was something that we value. We are hyped for this new brand, we hope you guys are hyped too!
7 April 2023